Forgoing the rigid handbags of the early 20th century, Fendi opted to create something softer and unstructured, generating much delight and surprise from the fashionistas of yore. Since that revolutionary innovation, a Roman empire was built that has no fall in sight. Aside from their trademark accessories, this pioneering powerhouse offers a full line of ready-to wear clothing, featuring garment pieces that dictate the definition of modern elegance.