Based in Southern California, this site is your headquarters for LA style, with photos of celebrities sporting the latest trends in apparel, shoes and accessories available at Pink Mascara. With over 100 designer names in its inventory, Pink Mascara bills itself as the place "where trends are established, not followed." This site stocks the latest looks in casual apparel, handbags, jewelry, swimwear, and loungewear, plus whimsical items including games and candles. At Pink Mascara, you'll find plenty of trend alerts and lookbook photos to keep you in the know on the latest in LA style.