Sephora is a cosmetics superstore, with over 200 brands of beauty items, skincare products, fragrances and more, operating retail locations in 14 countries throughout the world. Founded in Paris and acquired by LVMH luxury brands, Sephora's merchandise mix is a blend of classic and emerging brands, and private label products. The Beauty Insider loyalty program allows shoppers to earn points with every purchase, redeemable for gifts and samples in stores and through online purchases.